Activity 4 - Message received

Since we live in an era when information is flooding towards us unstoppably, it is not surprising that we read a lot, billboards, articles, literature and watch all kinds of videos. With all this consumption people are neglecting some important aspects of these products. They are influencing us not  just through the facts, information they contain but through emotional, aesthetical or cognitive dimensions. 

This exercise reflects on these secondary aspects of media messages and helps participants to understand more about the information they receive. 


Description
This exercise helps understanding media messages by deconstructing them into cognitive, emotional, aesthetic and moral dimensions. Reflect on the fact that the content is only “whole” if all factors are considered.
Learning Outcomes
After completing this activity, learners will:
  • Be able to analyze various types of texts based on the four dimensions
  • Understand how different platforms are using different languages to convince the reader/news consumer
  • Get to know about the advantages of being media literate
  • Be able to interpret different types of media messages

Materials needed for implementation
  • Content (media messages) that will be assigned to the teams
  • Blank pages/notebooks for taking notes
  • Pens
  • Projector

Time required
50 min.
Minimum / Maximum group size
7/8 - 25
Level
Beginner

It is recommended that the trainer completes Chapter 4 of the E-Book for youth workers on critical thinking and conspiracy theories first.
Introduction
Provide guidelines or prompts to help learners navigate their analysis of each dimension. After presenting the activity, take a minute and show them a text where the emotional tone of the text has an important role in making the point. Or another where the aesthetic dimension is significant, elaborate how it is contributing to understanding media messages.

6 min
Activity description
1. Divide the learners into small groups of 4-6 members.
4 min

2. Provide each group with a set of media messages, such as news articles, advertisements, or social media posts, videos that represent a range of topics and genres. Depending on the size of the groups each group should receive 4-5 pieces of content. If the topic of these media messages are similar it is even better.
5 min

3. Instruct each group to analyze the media messages using the four dimensions described in the text (cognitive, emotional, aesthetic, and moral). They should discuss and evaluate each dimension based on the content of the media message.
5 min

4. Give the groups sufficient time to analyze and discuss their assigned media messages. Let them share their observations, and any red flags they identify.
20 min
Debriefing
Bring the groups back together and facilitate a larger group discussion. Use the projector and a laptop to project the material they are talking about to help the others make observations. Each group can present one or two media messages they analyzed, highlighting their findings for each dimension. Encourage other groups to provide additional insights or perspectives.
Ask the groups:
  • Have they have found anything similar in their material?
  • What conclusions do they draw from their findings?
  • What other observations did they make?

Wrap up the activity by summarizing the key takeaways and emphasizing the importance of media literacy.

10 min
Adaptation to online mode
The activity is doable in the online space in case participants can be assigned into separate rooms, so they can work together with their team. After the teams are assigned each of them receives a link to the Jamboard which is made for their team where links to materials and pictures about the content can be found. Although it is more convenient for them to do it offline, therefore we encourage face to face activity.
Further resources
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References
Abadollah Ahmady, Ali Davarpanah, Banafsheh Mirshekari, Somayeh Boroumand-E Motlagh. The need for media literacy in public education:
https://japer.in/storage/models/article/0DgE6BUweMjSB27aghudYHM1d0tIgu7uWek9pjsRv1IWIVmq58II2AwXkA9Y/the-need-for-media-literacy-in-public-education.pdf
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